Thursday, December 19, 2019

Marketing Analysis Brand Community - 1487 Words

A structured set of people from different geographical background with the craving for a particular brand or product is termed as brand community. In the past people were categorised by their occupation, religion, language and ethnic backgrounds, whereas at present people are distinguished by what they buy and what they are capable of buying. The market must be analysed to strategic brand management due to the dynamics of consumption, individualization as well satisfy collective identity of brand community. Ethnography no longer differentiates people who have a predilection for a brand in common. The brand communities’ exhibits shared sense of responsibility in brand building apart from the marketing strategies initially made by the†¦show more content†¦Content: The dawn of 20th century is the initiation of production of goods and services which were consumer focussed, instead of the usual trend of mass production. Due to economic growth and diversified consumerism, there arises a need for the manufacturers to give additional products of to the market for their survival while still retaining their so called â€Å"BRAND† name. Knowledge of the brand communities assists manufacturers preceding the launch of new products so as to retain the positive attitude towards the product and brand as a whole. The influence of brand has grown to the extent that even in accounting there is value allotted for intangibles like goodwill of a company, which mostly contributes to the brand name. Consumers are happy to pay more to get more sophisticated products to blend in the community than left aloof. More brand oriented groups are evident; credit goes to the social media which is prevalent and influential around the globe and contributes to the growin g consumer base of reputed brands like Apple, Microsoft, Harvey Davidson motorcycle, etc. (Stratton Northcote, 2014) Communities form around brand instead of symbol around community, imparting an implication and understanding between brand owner and consumers. The brand community also depend on symbolic construction; fantasy literatures; support for sporting teams; to indicate few of

Wednesday, December 11, 2019

Essay about World War 1 Causes and Effects Example For Students

Essay about World War 1 Causes and Effects Needless to say, one of the most serious conflicts that occurred during the past century is definitely World War I. The most of European countries were involved in the conflict. To understand the history and significance of World War I, this argumentative essay will trace its deeper causes and effects. Outline1 Militarism2 Imperialism3 Alliances4 Effects of WW1 Militarism The first serious cause that led to the beginning of the Great War was militarism.  Generally, the notion of militarism can be defined as a nations capability to participate in a war. Just before the War, most countries from Europe started to enhance their military potential to be able to defend themselves in the time of need. For example, history tells that Germany and France became the competitors and did everything possible to enhance their forces to become superior to others. As might be expected, it resulted later in the countries involvement in the Great War that started in 1914. It also needs to be mentioned that militarism was greatly developed in Great Britain as the country had the largest navy among other nations.   Therefore, it becomes evident that Great Britain was on standby, and could be ready if needed to begin the war in a short time. Hence, Germany believed that British military forces are a significant threat to peace all over the world. In turn, Germany was really afraid of Great Britain and felt insecure about the state of its navy. Therefore, in response to the potential threat, Germany presented its battleship and did everything possible to restrict the power of Great Britain. Overall, there are no doubts that the military competitions that existed between the European countries, including Germany, France, Italy, and Great Britain, encouraged the nations to enter the Great War. Imperialism Another cause of the Great War became imperialism that took place in the 1800s. The historians Fitzgerald, Pickard, and Stewart believe that the most apparent examples of the fact that imperialism has a direct connection with War I are Two Moroccan Crises. Although Morocco was a French colony, Germany wanted to make it free from France. The main reason for that is that Germany was seeking new alliances and had a plan to gain Moroccan assistance. Undoubtedly, France did not like the German interventions, and, as a result, there occurred the conflict between these two nations. In addition to this, there were implemented numerous imperialist campaigns against the African areas that greatly contributed to the beginning of the Great War as they intensified competitions between the European countries. As Fitzgerald, Pickard, and Stewart state, for many years the world leaders were fighting mainly for obtaining additional land and resources to become world superpowers. Alliances One more serious cause that is believed to contribute greatly to the beginning of the Great War was the alliance system. In fact, this cause is the long-term notion that existed in the last years before the War.   First of all, it contributed to tense relationships between the nations-participants. When the war took place, European countries were divided into two alliances systems, and the countries of each alliance were ready to provide help for one another in the time of need. The event that grew into the confrontation between the countries of the alliances was the conflict between Austria-Hungary and Serbia. Besides, it should be mentioned that because of the rise of Panslavism movement that was highly supported by Russian Empire and promoted the idea that all nations speaking Slavic languages should be a single nation the initiated by the Russian Empire, the Serbians felt the hazard and wanted their independence. Consequently, the relationship between the nations in the Balkans became especially tense, and many countries have got a negative relation to Russia. Hence, there are no doubts that the alliance systems that took place before World War I required countries to start the war in order to protect their allies. Besides, the alliance systems make such countries as France, Germany, Great Britain, Russia, and Italy involved in the Great War, literally getting the hook. .u32f4385fd8415f5a75dfc77378ed8082 , .u32f4385fd8415f5a75dfc77378ed8082 .postImageUrl , .u32f4385fd8415f5a75dfc77378ed8082 .centered-text-area { min-height: 80px; position: relative; } .u32f4385fd8415f5a75dfc77378ed8082 , .u32f4385fd8415f5a75dfc77378ed8082:hover , .u32f4385fd8415f5a75dfc77378ed8082:visited , .u32f4385fd8415f5a75dfc77378ed8082:active { border:0!important; } .u32f4385fd8415f5a75dfc77378ed8082 .clearfix:after { content: ""; display: table; clear: both; } .u32f4385fd8415f5a75dfc77378ed8082 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u32f4385fd8415f5a75dfc77378ed8082:active , .u32f4385fd8415f5a75dfc77378ed8082:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u32f4385fd8415f5a75dfc77378ed8082 .centered-text-area { width: 100%; position: relative ; } .u32f4385fd8415f5a75dfc77378ed8082 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u32f4385fd8415f5a75dfc77378ed8082 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u32f4385fd8415f5a75dfc77378ed8082 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u32f4385fd8415f5a75dfc77378ed8082:hover .ctaButton { background-color: #34495E!important; } .u32f4385fd8415f5a75dfc77378ed8082 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u32f4385fd8415f5a75dfc77378ed8082 .u32f4385fd8415f5a75dfc77378ed8082-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u32f4385fd8415f5a75dfc77378ed8082:after { content: ""; display: block; clear: both; } READ: peer pressure EssayEffects of WW1 First, the War resulted in the major shifts in the political, social, and technological spheres of life. As far as political consequences are concerned, World War I contributed to the end of the federal order and created the ground for further revolutions in many countries. The thesis already has a variety of illustrations. In addition to this, the war contributed to the social shift as a great number of women started to work, and the place of females in society was changed. After overcoming the prolonged and sustained bloodshed and self-destruction, the nation realized what does it means to be a socially responsible person. Especially it was in Austria-Hungary, where nearly 500 000 individuals have died because of famine, cold, and different epidemics brought by the war. As far as the technological sphere is concerned, in short, the Great War led to the development of technologies. Besides, in terms of technological causes, it greatly improved the infrastructure and spread electrici ty. In conclusion, one more effect of the Great War is that it left many unresolved issues that later made World War II inevitable.

Wednesday, December 4, 2019

Water1 Essay Example For Students

Water1 Essay WATER THE LIQUID OF LIFE, HOW CAN WE SAVE ITWater, H2O (-* H+ +OH- hydrogen ion and hydroxide ion. These ions participate in many important biochemical reactions. Ann Christensen,Arizona Biology Network). The most basic and most needed building block of life. It is also one of the most important, because there is no way we can live without it. If tomorrow all the fossil fuel in the world ran out, we could go any number of ways, but if the water all the water ran out tomorrow. We would be in a whole lot of trouble. With out water there would simply be now life on this planet. From the time the water of this planet started to cool the compounds we have today were forming. At about 3.55-4.55 billion years ago (scientist still can not agree stating the volatile condition of are young planet at the time due to volcanoes, earthquakes, comets, and asteroids. But when ever the first life form appeared which was cyanobacteria. The orinism was cyanobacteria a unicelluerl life form, from it cam e many other life forms, I do not know enough about the theory of the origins of life to go into further detail. We will write a custom essay on Water1 specifically for you for only $16.38 $13.9/page Order now Lets look at the way water gets to us. Lets look at its history, its evolution, and its present form today. As early as the ancient Romans waste control has been around though in rudimentary ways. Later during the Middle Ages cesspools and privy vaults were developed, when they were full the first sanitary workers came and emptied them at the owners expanse. Then onto the 19th and 20th centuries, were vast advances have been made from running water to indoor plumbing, we no longer through trash and refuge into the streets, (during the last few centuries that was one of the major causes of epidemics and deises). We can get water from several sources not all will be clean and safe to drink but they are there. While the United States of America has an abundeced of fresh water (clean drinkable water) that is not true for the rest of the world. Many places rely on aquifers that stores groundwater say a desert where there is rarely any water. And in places with presicis little space for fa rming underground water stores are a godsend to the farmers. An aquifer can be a confined space or an unconfined space. A confined aquifer is between two layers of rock, and is at a high pressure making it a perfect choice for a well. Water, what do we do with it, to it, and for it? Water has an innumerable amount of uses in all facets of life, from bathing, to drinking, playing in, cooking with, or any other manner it can be used in. But in using water we also make it dirty. Clean water, seeing how 97% of the water that covers the earth is contaminated in some way, clean is a relative term. Is it little wonder that sense the beginning of time people have flocked around, and built grand cities around major water ways, new Orleans is a great example. And when people gather, so are there those that wish to control them through force, poisoning a main well as treacherous as it sounds was a tactic used regularly in the before, during and after the dark ages. What my experiment was meant to show. By doing this experiment I was hoping to gain more information on the plight are world suffers, the plight that a country such as the U.S. has an abundance of water, but much of it is not drinkable. To put in perspective the usage of water in the United States of America, as of 1995, American citizens were using:Thermoelectric less then 1% percentAnd all that came from 402,00 million gallons per day (as of the 1995 U.S. DOI report, Bruce Babbitt secretary). But what is all that water used for? Over the last decades we have developed more and more machines that require large amounts of water to cool them and keep them from over heating, that is just one of the industrial sectors applications of water, there are many, many other means of using water, like one that I learned of in the course of my studies was that water is used in mining for such things as separating minerals to dust collection. After usage this water passes through a purification plant which is were I had my tests cond ucted because I wanted them to be as accurate as possible. The readings were as follows:As you can see from the diagram Bottled water is the best choice to drink. This is what I thought would happen. seeing how bottled water sets for a long while before selling it is able to settle which helps the water. I hope this expariment ahs been as instiful to you as it has been to me, I have learned many things about the water process I did not know when I first started, till now I did not know that lime was added as a chemical into the water we drink every day. Things like that is what gives me my love for science, little facts like that. .u46e69fba1a7eeececd6913daa3af1e45 , .u46e69fba1a7eeececd6913daa3af1e45 .postImageUrl , .u46e69fba1a7eeececd6913daa3af1e45 .centered-text-area { min-height: 80px; position: relative; } .u46e69fba1a7eeececd6913daa3af1e45 , .u46e69fba1a7eeececd6913daa3af1e45:hover , .u46e69fba1a7eeececd6913daa3af1e45:visited , .u46e69fba1a7eeececd6913daa3af1e45:active { border:0!important; } .u46e69fba1a7eeececd6913daa3af1e45 .clearfix:after { content: ""; display: table; clear: both; } .u46e69fba1a7eeececd6913daa3af1e45 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u46e69fba1a7eeececd6913daa3af1e45:active , .u46e69fba1a7eeececd6913daa3af1e45:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u46e69fba1a7eeececd6913daa3af1e45 .centered-text-area { width: 100%; position: relative ; } .u46e69fba1a7eeececd6913daa3af1e45 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u46e69fba1a7eeececd6913daa3af1e45 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u46e69fba1a7eeececd6913daa3af1e45 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u46e69fba1a7eeececd6913daa3af1e45:hover .ctaButton { background-color: #34495E!important; } .u46e69fba1a7eeececd6913daa3af1e45 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u46e69fba1a7eeececd6913daa3af1e45 .u46e69fba1a7eeececd6913daa3af1e45-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u46e69fba1a7eeececd6913daa3af1e45:after { content: ""; display: block; clear: both; } READ: What Is Affirmative Action EssayBibliography: